On Monday 13.11.2017, Borussia Dortmund's goalscorer of the century Lars Ricken took part in a very special photo shoot at the ultimate black and yellow location, the Signal Iduna Park. Germany's largest gentleman's outfitter - Anson's – Fashion for Men - had encouraged participation in a competition with an adventurous feel by way of an expressive digital campaign full of strong visual motifs entitled "Get yourself dressed up".

At the forefront of every participant's mind was the opportunity to win a photo shoot together with Lars Ricken, alongside €200 worth of clothing. The goalscorer in the 1997 Champions League Final (3-1 for BVB against Juventus Turin) was in good humour as he let his photo be taken with the lucky winner a number of times in different locations around the stadium for numerous Ruhr area picture opportunities, all the while kitted out in cool Anson's outfits of course. The winner had a further decade long held wish fulfilled on receiving a kit signed by Lars Ricken. During the contest, many participants had attempted to show why they and no other were worthy winners of the unique main prize with the photographs they had taken, at times with great elaborateness.

With their digital campaign "Get yourself dressed up", Anson's has proven once again why the gentleman's outfitter stands for more than just fashion. In addition to interesting founder stories, Anson's has placed special emphasis on football and has played its way into diverse marketing channels as a consequence.