EMMA is known both at home in Dortmund and across the world as a constant and tireless companion of BVB, but now the lively bee has a new sidekick. Snoopy, the world's most famous beagle, will now cover his Black and Yellow fur with the Black and Yellow jersey of the eight-time German champions and - together with his friends - has been kitted out with all kinds of fan merchandise.

The co-branding was presented within the scope of Borussia Dortmund's Asia Tour. Snoopy is now set for his first visit to Dortmund on the BVB Family Day on 4 August, where he will join EMMA in posing for photos with fans.

"Snoopy and his friends are known and loved all over the world. The development of a co-branding design between Borussia Dortmund and Peanuts Worldwide will allow two brands that are extremely popular across all age groups to assist each other," said Carsten Cramer, the BVB Director of Sales and Marketing.

Merchandise sporting Borussia Dortmund and PWW's co-branding design will be immediately available at the BVB Online Shop and at stationary fan shops across Germany. Additional offers for other European countries (Great Britain, France and Poland) and the USA are currently being planned.

About Peanuts Worldwide
The PEANUTS characters are the property of Peanuts Worldwide LLC, which is managed by DHX Media and the heirs of the Charles M. Schulz family.