ROWE Mineral Oil Refinery Ltd. will further expand its engagement with professional football shortly after the start of the 2017/18 Bundesliga season. The lubricant manufacturer from Worms will enter the football Bundesliga as on official partner to Borussia Dortmund after having supported the traditional club SV Darmstadt 98 as its official premium sponsor in the 2. Bundesliga.

"Our presence in football has shown us that we are moving in the right direction. Therefore, we wish to expand our engagement in this field by working together with BVB", said Dr. Alexandra Kohlmann, business manager of ROWE Mineral Oil Refinery Ltd. "BVB's strengths include intensity, authenticity, the ability to unite and ambition. These guiding principles are to be found in our company too, for which reason we have chosen to partner this club steeped in tradition."

"We are really pleased about the new partnership with ROWE and are hoping for a positive collaborative effort across the next two years", said Carsten Cramer, Director of Sales and Marketing at the reigning DFB Cup champions, Borussia Dortmund.

Michael Zehe, business manager at ROWE Mineral Oil Refinery Ltd.: "Borussia Dortmund is an attractive partner because the club reaches just under 54.9 billion advertising contacts, and because its worldwide TV coverage amounts to more than 3,217 hours per season. We want to increase awareness of our brand with them on both a national and international level." 

As part of the arrangement mediated by Lagardère Sports, ROWE will also be present on relevant TV advertising space in addition to the official partnership with Borussia Dortmund. Furthermore, the ROWE logo can be found in the stadium magazine "Echt" as well as on the homepage bvb.de and on the sponsor displays in the VIP areas. The cooperation between the lubricant manufacturer and the professional football club will initially run until the end of the 2018/19 season.