Borussia Dortmund's sponsors exhibition took place on an area of over 3.000 square meters. Around 3.000 visitors came to the 10th edition of this exhibition, held in the SIGNAL IDUNA PARK. About 60 exhibitors, official partners and hospitality customers presented themselves in the premises of the North stand. With this sponsors exhibition, Borussia Dortmund provide a unique platform in the Bundesliga to establish business contacts.
"Our partners used the 10th edition of this sponsors exhibition held by Borussia Dortmund in its stadium to reinforce existing contacts and establish new ones. Our partners' feedback highlights the importance of such events", said a happy Stefan Heitfeld, Sportfive team manager at Borussia Dortmund.
It goes without saying that the focus of this event was also on football and Borussia Dortmund. Indeed, in addition to stadium tours and the "Business-Speed-Dating", which has raised enthusiasm for 10 years, Kevin Kampl and Borussia Dortmund mascot Emma participated to a one hour autograph session. Dennis Thom held a conference on the topic "Real love – fascination for the brand Borussia Dortmund", which included every exhibitor and visitor. In a competition organized by Opel, there were VIP-Tickets to win for the home game against Bayern Munich.
David Nicki, who works for the Opel agency Team Feldmann, was completely delighted: "This sponsors exhibition provided Opel and Ebbinghaus Automobile with an ideal platform to establish personal contacts with BVB's partners and sponsors both in B2B and B2C situations in the unique atmosphere of the Signal Iduna Park.
Kevin Kampl and Sebastian Kehl paid a visit
The feedback was positive in every respect. "The tickets for our photo competition were nearly sold out", reported Stephanie Süper to Ruhr Nachrichten: "The exhibition gave us the opportunity to present the Lensing-Carrée Conference Center to the BVB's sponsors. The Ruhr Nachrichten events venue, located on their new floor, is not the only perfect place for discussions between BVB and Evonik, since companies can also book the LCC in the city centre of Dortmund to hold seminars, conferences and workshops."
A meeting was held with the exhibitors in the evening. Sebastian Kehl was also present at this meeting for a brief discussion and later signed autographs again. Stadium speaker Norbert Dickel and Radio91.2 reporter Mathias Schärf presented the framework programme and had an entertaining talk with the participants.
10 years after it was launched, the event has become a must in the agenda of every BVB stakeholder. For good reason, because the sponsors can not only show their commitment to BVB, but also present their service portfolio. A multitude of sectors had to be represented, including architecture, automation, car manufacturing, construction industry, electrical engineering, energy industry, facility management, financial services, real estate, IT, logistic, employment agencies, sport, telecommunication, tourism, environmental technology, business consultancy, insurance, advertisement & communication and housing.