Hamburg-based market research company has again evaluated all 18 clubs from the Bundesliga, and like last year it has declared Borussia Dortmund to be in “title-winning form”. According to the results, BVB have maintained their status as the number one in brand value terms.

“The Schwarzgelben dominate in almost every category,“ it says in the study. “No other club receives such high ratings for sympathy, honesty and attractiveness from those polled.” BVB have also come out top in the “credibility” category.