The parcel service provider GLS Germany have been a Champion Partner of Borussia Dortmund since July 2021 and are therefore also BVB's official logistics partner. Since the beginning of the current season, GLS have had a visible presence at BVB with their logo and brand messages. Most notable in this regard are BVB's appearances in the UEFA Champions League and the DFB-Pokal: in these competitions, the logistics provider's logo is displayed on the sleeves of the reigning cup winners' shirts. GLS are also visible on the sleeves of the newly-founded women's team.
Dr Karl Pfaff, chairman of the GLS Germany board of management, highlights the company's similarities with BVB: "Like no other German club, BVB embodies our self-image as an ambitious 'challenger', but also as an organisation which draws in fans from across the world. The ambition is the same: to inspire our customers and to always deliver."
"Borussia Dortmund are a football club that not only want to inspire people with sporting achievements and special team spirit, but also embrace tradition and a clear sense of cooperation. This is another reason why GLS, who are both ambitious and down-to-earth, are an excellent fit for BVB," says Hans-Joachim Watzke, BVB chief executive officer, about the new partnership. Fellow managing director Carsten Cramer adds: "We are looking forward to working with a partner who are bold and unconventional in their approach to the industry and are not out to rest on their laurels. This team-up promises to be a lot of fun, especially given that, in addition to media campaigns and activations, important future projects relating to sustainability and women's football are on the joint agenda."
The partnership was facilitated by the sports business agency SPORTFIVE. Thomas Joos, executive director of SPORTFIVE at team BVB, said: "We are very pleased that we were able to gain GLS as a Champion Partner for BVB. As a traditional company with a forward-looking agenda, GLS are a perfect fit as a BVB Champion Partner. Discussions have been well-balanced since the get-go and we are proud to have launched this full partnership with sustainable values.''
The two partners are planning various exciting projects and campaigns, which will benefit GLS customers, BVB partners and, above all, BVB fans.