In the "Bundesliga Performance Check" by HORIZONT, a weekly newspaper specialising in marketing, advertising and media, Borussia Dortmund is the number one in German football for the first time since the beginning of this survey in 2001. "With a total of 963 points and 25 more than the runner-up, Dortmund claimed the winning position by a considerable margin."
An expert panel of 15 decision makers from companies, media, agencies and consultancy firms with know-how in the sports business evaluated the 18 Bundesliga teams in seven categories of management, brand, stadium, sponsors, fans, service orientation and team perspective.
Borussia Dortmund picked up 137 out of a possible 150 points for their work. The experts paid tribute to the team spirit of the "rather quiet management in Dortmund", praised the "very positive public image" and Philipp Hasenbein, President Football Europe and Managing Director Germany at Lagardère Sports, personally emphasised "the very high quality work" of Hans -Joachim Watzke, Carsten Cramer and Michael Zorc: "In addition, there is a competently staffed Supervisory Board, which fulfils its control function beyond the media coverage and consistently supports the management."
The jurors considered Borussia Dortmund a leader not only in the category "management", but also in the areas of stadium, team perspective and especially with the fans. Fans of the yellow and blacks receive 146 out of 150 possible points. (br)