Borussia Dortmund have retained their leading position in the second edition of the "Germany's most admired companies" ranking list published by the business magazine BILANZ. In a list comprising more than 300 renowned companies – including the likes of Amazon, Apple, BASF, Daimler, Miele, Ikea, Siemens and Zeiss Optik – the only publicly listed Bundesliga club was ranked in 15th place with an average score of 2.20, which represents a slight improvement compared to last year.
In August and September 2019, BILANZ once again analysed the reputations of the most important companies operating in Germany. The study, which encompassed over 300 firms from 16 sectors, included companies that were listed in the Dax, M-Dax, S-Dax and Tech-Dax indexes as well as the 100 largest German family-run companies and the 25 most important brand groups in the world. On behalf of BILANZ, the Cologne-based analysis firm Servicevalue polled a representative sample of 1,482 decision-makers from the field of business for this year's edition.
BVB was awarded top marks in the individual categories of overall impression (2.02), quality of the company leadership (2.06), financial health (2.06), quality of the products and services (2.25), social responsibility (2.44), quality of the supervisory/advisory board (2.53), innovation (2.17) and the ability to recruit and retain talented youngsters (2.11).
With an average score of 2.20 (previous year: 2.33), Borussia Dortmund came in 15th place (previous year: 17th) – behind Miele, the tradition-steeped German company occupying top spot in the overall ranking, Trumpf (2nd), Zeiss (4th) and Porsche (11th), but ahead of global companies like Bosch (16th), Apple (28th) and Amazon (44th).
A review of the 16 sectors individually revealed that the Black & Yellows (in 4th place) were only outperformed in the field of "consumption" by overall winner Miele (best score 2.01), Samsung and Haribo.
"This classification is a real honour. We're delighted to be assessed in such positive terms by senior and mid-level executives – we're talking here about the executive boards of the largest and most renowned companies," said managing director Carsten Cramer of the ranking, before promising: "We're shall stay true to our approach." (br)