It's black, it's yellow, and it has a tongue-in-cheek message on the back - it's the DSW21 bus that promotes the partnership between 21 (the transport provider's family brand) and the Borussia Dortmund women's team. On 6 April 2022, it had its premiere at the BVB women's match against SF Sölderholz. Hubert Jung, DSW21's chief transport officer, and chief financial officer Jörg Jacoby officially inaugurated the bus before the match and received a signed jersey in return.
21 have been a partner of the first BVB women's team since their establishment and share the newly-created department's ambitious goals. So far, "21 - we make it easy" could be seen on the stadium advertising boards or during digital match broadcasts, but from now on, the partnership will also be visible on trips throughout the city. With this in mind, the team bus was given a Black & Yellow paint job and decorated with a team photo on the back. In addition, the rear engine flap bears the striking slogan "Schön, dass du hinter uns stehst" ("Glad to have you behind us"), which will be hard to miss, especially for drivers who find themselves behind the bus.
But the bus will not only travel through the city, it will also chauffeur the BVB women to one or two matches in the wider Dortmund area. It's a team bus, but one with additional bus duties in everyday life. The bus was designed by BVB's style experts, then completely refurbished in DSW21's own workshop in Brünninghausen before final touches were added by the Klenke company from Dortmund.
The photo on the back of the bus was taken during the women's first training camp abroad, which was held in Poland in March 2022 in preparation for the second half of the season. Whether during training, at matches on the grounds of the Evonik Football Academy or at the Rote Erde stadium: the women's team should enjoy the same professional atmosphere enjoyed by the club's Bundesliga first team. And for BVB and 21, finding success in women's football makes an important contribution to the sustainability partnership established between these two major brands from Dortmund. Incidentally, this sustainability partnership, which includes green transport to the stadium, the green stadium and cooperation in employee training and further education, has been promoted on all local transport vehicles (buses and trains) since 2021 and will remain so until at least 2024. The women's bus will also promote the BVB women for that long. At least...