The cosmetics company will become the main and shirt sponsor of the BVB women's football team in a partnership that will run until 2025.
Accompanying women on their individual path and as a community: this is the idea behind the partnership between Borussia Dortmund and CLARINS. The cooperation of the two generational brands takes place under the motto #HEARTBEATS. Various storytelling formats on social media will accompany the BVB women's footballers and their personal stories over the coming years.
Right from the start of the coming season, CLARINS will increase its brand visibility as shirt sponsor of the first and second women's teams at home and away matches. In addition, the cosmetics brand will be integrated into the advertising as a presenter of the four-part BVB documentary on SKY. The focus of the cooperation is on digital content.
Thomas Rieder, general manager at Clarins Germany, explains the vision of the collaboration: "We are passionate about providing beauty expertise to women and accompanying them on their journey through life. Based on this intention, we are proud to support this group of special women as they pursue their goals. The partnership between BVB and CLARINS shares some common values such as loyalty, authenticity and a sense of responsibility. We are looking forward to this unique cooperation."
"We are very proud to welcome the renowned family company Clarins as our shirt sponsor. Together we want to promote women's football and celebrate success. We are looking forward to a successful cooperation," added Svenja Schlenker, head of the girls' and women's football department at Borussia Dortmund.
The partnership was facilitated by the sports marketing agency SPORTFIVE.
Thomas Joos, executive vice-president of the Borussia Dortmund team at SPORTFIVE, adds. "We are proud to have won CLARINS as our main and shirt sponsor, a strong brand that is an excellent fit for the BVB women's football team. Now we are looking forward to accompanying the partnership with authentic and tailored activations."
A first joint Instagram-Reel, #HEARTBEATS, went online to mark the beginning of the digital campaign.