Borussia Dortmund and bwin continue successful partnership
Bundesliga football club Borussia Dortmund and bwin have extended their partnership for a further three seasons. The sports betting company has been a BVB Champion Partner since 2017.
In recent years, the bwin logo has been displayed at BVB's Bundesliga home matches at SIGNAL IDUNA PARK. Fans are also informed about current odds in the BVB App and online.
Stephan Heilmann, managing director of Digital Europe Entain: "Borussia Dortmund and bwin have far more in common than just the colours Black & Yellow. For both of us, authenticity, ambition and identification are of paramount importance. That's why we are delighted to be able to successfully continue our long-standing flagship sponsorship in German football in the years to come. As a Champion Partner of BVB, we want to continue to offer fans an innovative experience both inside and outside the stadium."
Carsten Cramer is equally delighted about the extension of the partnership: ''We are grateful to bwin for the trust they have placed in us. We remain firm in our belief that the two brands fit together exceptionally well. Since we have a fundamental interest in long-term partnerships, the continuation of our work together is a logical next step after the trustful cooperation we have enjoyed so far.''