Ballspielverein Borussia 09 e. V. Dortmund (Borussia Dortmund, BVB) has officially announced today the establishment of a new regional partnership with Mobile Sport Limited (MSport), their first ever commercial partnership in the African continent.
MSport is Africa’s leading online gaming and betting platform, with strong expertise in technical superiority and service quality. MSport features a unique User Interface (UI) and delivers a differentiated online User Experience (UX) for its users in the markets of Nigeria, Ghana, Uganda, with aggressive expansion plans in other African nations.
The signing of this exclusive regional partnership will see MSport become Borussia Dortmund’s only regional partner in Africa, and anchor both MSport and Borussia Dortmund as high-growth, high value brands in the continent.
“At MSport, we firmly believe that sports embrace all aspects of life. It especially symbolises our spirit of overcoming difficulties. This is why MSport’s slogan is ‘More than Sport’, as we have always been a passionate purveyor of excellence, opportunities and growth.” said an MSport spokesperson.
Benedikt Scholz, BVB’s Director of Internationalisation & Commercial Partnerships, said: “As Borussia Dortmund continues to expand its international markets, we look forward to further developing our presence with MSport in Africa and achieving success together.’’
“Our focus on delivering unique experiences, unparalleled entertainment and advocation of responsible gaming and enjoyment of the sport is intricately aligned with Borussia Dortmund’s values as a football club. With a common emphasis on our youth of today as ambassadors of hope tomorrow, we are in the same team in terms of our shared vision for the future and our promises on youth. We are delighted that our partnership will enable us to bring our brand as well as Borussia Dortmund closer to our fans in Africa as a whole.”, says the official spokesperson for MSport.