Borussia Dortmund and Atlas®, the leading European manufacturer of safety shoes, will extend their partnership for a further two years until 2019. The announcement was made by Hendrik Schabsky, Managing Partner at Atlas®, and Hans-Joachim Watzke, BVB CEO.

"We're absolutely delighted to be continuing our partnership with Atlas. For years, both of our Dortmund-based, tradition-steeped companies have been synonymous with supreme and continuing commitment," said Hans-Joachim Watzke. Hendrik Schabsky, Managing Partner at ATLAS®, added: "BVB is one of the most tradition-steeped and successful football clubs in Germany, whose values of authenticity, high binding power and distinct ambition apply for Atlas too. We're therefore delighted that we're further intensifying our partnership."

As a BVB Partner, the Dortmund-based safety shoe specialist ATLAS® is looking to tap new target groups and further expand its brand awareness. "Thanks to its extremely high reach to almost 70 billion advertising contacts and a global TV coverage of more than 5,600 hours per season, Borussia Dortmund is an attractive partner with whom we would like to increase our levels of brand awareness on both a national and international level," said Hendrik Schabsky.

The service package for the partnership includes a wealth of individual communication opportunities at all Borussia Dortmund home matches, which will allow Atlas to promote awareness of its brand. Among them are video hoarding animations, advertising campaigns and an editorial integration into the BVB stadium magazine "Echt", as well as logo displays on partner boards around the stadium and in the VIP areas. 

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BVB Marketing Director Carsten Cramer, Hendrik Schabsky, Managing Partner at Dortmund-based safety shoe specialist Atlas® and the BVB Chief Executive Officer, Hans-Joachim Watzke (l.t.r.) announce the extension of their partnership at Signal Iduna Park.