Dear BVB fans,
The demand for tickets for our club’s home and away matches is still as high as it has always been. Because we do not wish to reduce the number of loyal season ticket holders this season, it unfortunately goes without saying that there will continue to be a short supply of freely available tickets. We would therefore like you to understand that the demand for tickets will exceed the number of those available many times over.
We are well aware of the fact that many of our fans will be disappointed at not being able to get a ticket at certain points throughout the season. However, we hope you will understand that this is not attributable to a random ticket distribution policy employed by Borussia Dortmund; rather, this can be attributed to the club’s incredible sporting success. Ultimately, both BVB and its fans can take great pride in the fact that Germany’s largest football stadium is once again the most sought-after destination for football fans in the Bundesliga this season.
Following various talks held directly between those responsible at Borussia Dortmund and representatives of the fan department, fan support service and the fans themselves, we hope that we can make the advance booking methods employed as transparent as possible by issuing the following information.
One point first: We have regularly faced criticism of our ticket hotline in the past, yet an intensive examination has brought us to the conclusion that there is currently no real alternative to the procedure that has been selected. We do not believe that an Internet-based ticket drawing procedure like the one we implemented for individual matches in the 2011/2012 season is any fairer.
For your information, we would like to add that the hotline fans need to dial at the beginning of the advance sales period has up to 500 free lines. This means that 500 requests can be dealt with simultaneously – via a process that is conducted by a voice computer. At peak times such as those preceding matches against Bayern Munich and Schalke 04, however, we have previously registered up to 300,000 dialling attempts on one single day, thus explaining why the hotline is often busy.
We guarantee that as soon as one of the 500 booking transactions is completed via the hotline, that line will be made available to callers immediately. However, while the 500 lines are occupied by fans completing booking transactions, our hotline will of course be busy. We ask you to understand that there may sometimes be difficulties getting through to our hotline; these are simply attributable to the immense demand for tickets.
Lastly, we would like to take the opportunity to point out that BVB fan clubs will also receive preferential treatment in the new season. The fan support service has therefore made a binding commitment to inform fan clubs of the available ticket allocation for the respective fan club 48 hours before tickets for both home and away matches go on sale to members in the future. In addition, we reserve the right to occasionally adapt the standard advance sales methods to the current requirements for the distribution of away tickets.
The following information explains everything else you need to know.