Borussia Dortmund GmbH & Co. KGaA, Rheinlanddamm 207-209, 44137 Dortmund (in the following: “BVB”, see the Imprint for more information), operates the internet portal as well as any connected mobile services offered as the following retrievable website and its pages:; (referred to together in the following as “" is an informational service (referred to in the following as: services) made available by BVB; the protection of your private data is important to BVB during its use. BVB observes the applicable data protection provisions. On the basis of the following Data Protection Provisions, we would like to give you information relevant to this about which data are processed, used, and, if applicable, forwarded in which form when you visit and/or use Services in a transparent manner. These Data Protection Provisions supplement the Terms of Use of

1. Anonymous Use

Principally, the website can be used anonymously without your identity being revealed. However, when is visited, the web server regularly temporarily saved the date and time of the visit, the URL of the referring website, the file retrieved, amount of sent data, the browser type and version, operating system, and IP address in a form with a pseudonym. An assessment of this anynomised data takes place in order to recognise and rectify any arising technical errors and/or misuse of the Services and additionally serves to improve our offers and services, measure the traffic and general user profile as well as provide us with general information about use habits and characteristics of all Users and for market research. Use profiles related to specific persons are not created in doing so.

2. Collection and Saving of Personal Data

"Personal data" are individual pieces of information about the personal or factual circumstances about a specific or determinable natural person. This includes information about your identity such as your name, your address or e-mail address. BVB only collects and saves personal data insofar as you make it available to BVB. This is the case in particular in the event that you request additional information or that contact be made.

3. Use and Forwarding of Personal Data

With your permission, BVB is entitled to collect, process, and use personal data for the following purposes: Provision and need-based design of Services and market research. The data necessary for providing Services are saved and, in the scope necessary, forwarded to service providers commissioned with the technical execution by the offering party, which is in turn obligated to guard data protection. Your personal data are neither assessed in another way nor are they made public in a manner exceeding that. Transmission to a third party only occurs insofar as there is a statutory duty or this is necessary to provide the Services and you have expressly agreed beforehand or forwarding is necessary on account of misuse of the offers of Services for legal or criminal prosecution.

4. Cookies

We use cookies to optimise the offering of the Services. Cookies are small files that are saved temporarily on your hard drive in order to analyse use of the offer by the user and make it possible to recognise users again. This makes navigation easier and makes a high level of user friendliness for possible. Furthermore, cookies help us identify especially popular areas of the website. This way we can adapt the contents of to your interests and improve our offer for you in this way. The data analysed in this process do not give BVB any conclusions about you because the processing is done anonymously or with a pseudonym. BVB will never pass on your name, your address, or your email address without your cooperation for the purposes for advertising or marketing. Finally, external websites included in by means of frames may also set cookies under certain circumstances. Cookies - regardless of whether from BVB or from third parties - do not have to be allowed and can be denied by the user. Most browsers have a standard setting to accept cookies, but you can change your browser settings so that it denies cookies or requests confirmation from you. However, if you deny cookies, this can result in a part of the services not being available.

5. Web Analytics Services

We also use tracking tools for analysis of data traffic to optimise the offering of the Services. This does not give us any personal data of the user, though, rather just statistical data about the use of The tools used for web analysis currently consist of the following services:

Further data analysis through third-party providers

Operating its online-shop and for analyses purposes, BVB is appointing the third-party provider zlyde GmbH, Richard-Byrd-Straße 31, 50829 Cologne (in the following: „zlyde). zlyde is exclusively tasked with collecting the following data:

  • When will be clicked on “SHOP”?
  • Where is the link leading to (which country and language)?
  • Which operating system is used?

The aforementioned data will be collected in anonymous format (without storing IP addresses) by clicking “SHOP” on without creating reference to personal or factual circumstances of an individual or identifiable natural person. Further data processing will not be provided by zlyde.

  • Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). 
Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. 
In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. 
Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. 
On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. 
Google will not associate your IP address with any other data held by Google. 
You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. 
Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under

Further information concerning the terms and conditions of use and data privacy can be found at or at Please note that on this website, Google Analytics code is supplemented by “gat._anonymizeIp();” to ensure an anonymized collection of IP addresses (so called IP-masking).

6. Social Plugins

“” uses so-called “social plugins” of the following social networks on its website: “Facebook”, “Twitter” and “Google+”.  These social plugins can be identified by the social network’s logo and/or the buttons “Like”, “Recommended”, “Tweet”, “+1”. Please note that by enabling social plugins certain data may be transferred to the server of the respective social network, including the address of the website where the social plugin is located; date and time when the website was visited or the social plugin was enabled; information about the type of browser and operating system; you current IP address. When you are already logged on to a social network while the social plugin is enabled, the respective social network is able to obtain your user name and possibly also your real name. These data can also be used by the respective social network operator in countries outside the European Union. We have no influence on purpose and extent of data processing by the respective social network. Please note that the operator is able to create pseudonymised and even individualised user profiles with the above data. The enabled social plugins can be disabled at any time, though this has no influence on data already transferred to the respective social network.

We use the so-called “2 click solution” for the protection of your data. Hereby the plugin buttons are switched off by default to prevent the page from transferring data. If you want to use one of the networks, you first need to enable the desired button. Only after the button is enabled, a connection with the social network is established. With a second click, you will be able to use the services of the chosen social network. By activating a button, you also give the respective social network operator your consent that data from the use of the specific page may be transferred to the respective network operator.

For more detailed information on purpose and extent of data retrieval as well as the processing and use of data by the social networks, but also about the rights and settings possibilities for the protection of your private sphere, please refer to the data protection information provided by the network in question:

7. Data Security

The security of your data is of central importance to BVB. Therefore, we take technical and organisational security measures in order to protect the data managed by us against accidental or intentional manipulation, loss, destruction, or access of unauthorised persons. Our security measures are continuously improved pursuant to the development of technology. However, no electronic communication is completely secure. Therefore, BVB cannot assume any responsibility or liability for the disclosure of information upon data transmission and/or unauthorised access by third parties. Please keep in mind that any time you voluntarily make personal information available online (e.g. in emails), this information can be collected and used by others. You could also receive undesired messages from others if you make personal information available online in areas with public access. Always act in a cautious and responsible manner and take care to keep your personal information secret.

8. References and Links makes references and links to the websites of third parties. Insofar as this cannot already be seen expressly in the text, we will furnish the link to a third-party website with a corresponding notice. We do not have any influence on the contents and design of these external websites of third parties, in particular on the subsequent change to their contents. Likewise, we expressly give notice that our data protection provisions are not applicable to these sites. Thus, there is no liability for reference and links and their additional contents; the Terms of Use apply in a supplementary manner to this extent.

9. Right to Obtain Information, Correct, Delete, and Revoke

You have the right to demand information about the personal data about you that we have saved at any time. You can have incorrect data corrected or deleted at any time. Furthermore, you are free to object to the saving and use of your data by us at any time. Your data that we have will then be deleted in correspondence with the statutory provisions.

To do so, please write to:

Borussia Dortmund GmbH & Co. KGaA

– Data Privacy – 
Rheinlanddamm 207-209 
D-44137 Dortmund

or send an email to: . Please understand that we will not longer be able to provide certain Services in the event that you object.


10. Contact

In the event of additional questions, suggestions, or complaints with regard to personal data, the responsible data protection officer, Thomas Göllner, at BVB is happy to assist you.

To do so, please write to:

Borussia Dortmund GmbH & Co. KGaA

– Data Privacy / Service – 
Rheinlanddamm 207-209 
D-44137 Dortmund

or send an email to: .


10. Change of Data Protection Provisions

BVB reserves the right to change these data protection provides at any time with observance of the applicable statutory provisions.


Borussia Dortmund GmbH & Co. KGaA

Updated: November 2013