REWE und Borussia Dortmund are continuing their successful Premium partnership. This was announced by Andreas Schmidt, CEO of REWE Dortmund, and BVB Managing Director Carsten Cramer at Signal Iduna Park. The cooperation has been in place since 2009 and has now been extended ahead of schedule for another four seasons until the summer of 2026.

"The partnership with BVB is a success story of which we, our merchants and employees, are very proud," said Andreas Schmidt, CEO of REWE Dortmund. "Borussia embodies passion, creates enthusiasm among fans worldwide and has a very special meaning for the people here in the region. This special enthusiasm for the people in the Ruhr region connects us - REWE has been deeply rooted here in Dortmund for over 100 years. We are all the more pleased that we are entering into an extension with Borussia and continuing our journey together after eleven years of joint partnership." 

Since 2009, mutual trust and excellent cooperation have developed and grown continuously. In the REWE Family Block at Signal Iduna Park, BVB's home games are a special experience for the whole family: more than 1500 seats are available to young and old at family-friendly prices, and inside the stands the sports-mad youngsters can let off steam with a variety of hands-on activities and games. A total of 50 tickets will also be raffled off by REWE for every home match, and young BVB fans can stand on the pitch as a flag child with REWE and experience the atmosphere in Germany's largest football stadium up close. Since the summer of 2021, BVB fans have also been able to enjoy REWE's stadium bratwurst when they visit the Signal Iduna Park stadium. The sausage is produced at the REWE meat plant in Dortmund-Asseln, 11 kilometres away, and can be found on the shelves of all REWE stores in Dortmund. Furthermore, REWE Dortmund has also been supporting BVB's eFootball team since this year. 

The long-standing partners also worked closely together off the pitch during the Corona crisis. In the spring of 2020, they created a flexible staff cooperation: hourly BVB helpers who were affected by the limited business in the fan shops due to the Corona crisis and still wanted to make their labour available could work voluntarily and unbureaucratically in the REWE shops in the area. More than 20 BVB helpers took advantage of the offer of cooperation and lent a hand in the REWE stores. In times like these, it was a real concern for both partners to be there for the people in their region. This was an impressive demonstration that the team spirit at BVB and REWE extends far beyond the 90 minutes of a football match!