Football and holidays are two of the most popular pastimes. So it's hardly surprising that the two combine perfectly, especially when the holidaymakers come from the Ruhr region. The travel portal Urlaubsguru is a BVB Product Partner and brings that holiday feel to Signal Iduna Park.

The two founders, Daniel Krahn and Daniel Marx, both grew up in the Ruhr region, so it's no surprise that they have opted to set up their company there. Based opposite Dortmund Airport, the two guys work alongside their 180 employees and provide Germany and 11 other countries with a whole host of travel offers. The thought of leaving their homeland never crossed their mind. "We grew up here, as did our idea and our company," they explained. "We feel more than comfortable in the Ruhr region – just like BVB."

And of course, the fans benefit from this connection too. "Since the beginning of the season, the Urlaubsguru Fan Booth has been right next to the pitch – you can't get closer to the action than that," said Krahn of the promotion. For each home game, two Borussia fans can win tickets to watch the action pitchside.