Borussia Dortmund and Brinkhoff's have been on the same team since 2008. The shared partnership is now set to be continued for the long run, until at least the end of the 2027/28 season. BVB and the beer from the Ruhr region will then be able to celebrate 20 years of working together.

''We know to appreciate a long-running, consistent and trusting partnership, and we're really looking forward to collaborating in future. We will continue to do all we can to make sure this success story will keep being written,'' says BVB managing director Carsten Cramer. Uwe Helmich agrees: ''The Black & Yellows have always been close to our hearts. 'Echte Liebe' (real love) isn't just an empty slogan or hollow promise, quite the opposite,'' says the brewer's managing director, going on to add: "We cheer, laugh, celebrate and suffer together. That is pure emotion! But above all, we are both incredibly proud of our region and we tick to the same beat. The fans can feel that - both within and beyond the football and beer city of Dortmund."

Since the launch of the partnership in 2008, the brewers have continuously come up with new ideas to extend support for the club beyond its home region. "The football talk show 'Brinkhoff's Ballgeflüster', for example, in which we have been able to experience incredibly entertaining guests and moments of real excitement. Or our coveted BVB special editions, which have become real collector's items. We'll continue with all this, and we already have some really good new ideas," says Thomas Schneider.

The fan culture surrounding Borussia Dortmund has long been a topic of focus for Brinkhoff's: the beer from the Ruhr region is also a partner of the Fan Project Dortmund e.V. and this long-standing cooperation is also set to continue.

What is completely new, however, is that Brinkhoff's is strengthening its engagement with BVB through additional partnerships: as of this season, the brewery has been supporting both the club's first ever women's football team as well as the fast-paced and high-scoring BVB women's handball team.