Borussia Dortmund is entering into a long-term partnership with the fantasy sports game Sorare. Through the recently extended licensing rights deal between Sorare and DFL Deutsche Fußball Liga GmbH, all BVB players will continue to be available for play and trade as digital collectibles on Sorare. In addition, the partnership includes a number of marketing activities that Sorare is implementing together with BVB.

These include meet and greets with BVB players and stadium visits to SIGNAL IDUNA PARK, which Sorare users can win exclusively in the Sorare Fantasy Football game. In addition, Sorare will be present as an advertising partner at BVB home games in the future, starting with the upcoming home game against 1899 Hoffenheim on September 2, 2022. 

Together, Sorare and BVB are developing innovative experiences, creating meaningful new ways for fans to interact with their favorite club. “BVB has long been known beyond all national borders as a club with a far-reaching tradition, incredible fans and an inspiring style of play. In recent years and decades, Borussia Dortmund has won numerous national and international titles. We are therefore delighted to have BVB as a partner at our side with whom we can set up exciting, digital fan experiences,” comments Michael Meltzer, Head of Business Development at Sorare. 

“At Borussia Dortmund we want to create new experiences for our young fans. Together with Sorare we want to offer new incentives to fans in the field of fantasy sports games and enable them to connect with BVB in the digital world in an interactive and playful way,” added Carsten Cramer, Managing Director at Borussia Dortmund.