Borussia Dortmund‘s internationalisation-work is bearing yet more fruit. In the past week the eight time German Champions and the 1997 Champions League winner set up a total of three cooperation agreements with renowned Asian partners.
As of the 1.July BVB will work together with Mongolian Airlines within the Mongolian market. This is the first time that a Mongolian company has set up a cooperation with a European football club. As a regional partner Mongolian Airlines reserves the right to advertise with the BVB logo in the second biggest inland country in the world. The cooperation agreement has for now been set up for three years.
Hans Joachim-Watzke, Borrusia Dortmund’s Chief Executive emphasised: „we are a little bit proud that we always manage to get new international partners who are very excited about working with us. The communication between our Singapore office and the Dortmund HQ grows stronger and more intensive as every month goes by. We are already in further very promising discussions with renown companies from this region. It was the right decision to move into the Asian market.“
In addition the German Bundesliga club has agreed a cooperation with the Thai TV channel PPTV. The media organisation has secured the rights for the Thai market for BVB World. The moving picture magazine is broadcast in over 70 markets worldwide.
Borussia Dortmund’s Director of Communications, Sasche Fligge, confirmed: „25 per cent of all media requests that we get per month are from abroad. A big part is from Asia, England and North America. We have won another renown partner in PPTV.“
BVB is getting involved in their core business of football for the third cooperation they have agreed to: the club have agreed to a three year transfer of knowledge with the Suphanburi Football Academy .
Borussia Dortmund has had a similar cooperation with the Malaysian Klub Johor Southern Tigers for quite a while now. The Black Yellows visited Klub Johor Southern Tigers last summer as part of their Asia tour. Borussia Dortmund’s new partner, whose showboat is Suphanburi (third in the Thai Premier League last season), is seen as an upcoming and dynamic club in Asian football.
Carsten Cramer, Sales, Marketing and Business Development Director of the second placed Bundesliga team emphasised: „our partners can profit from our core expertise in football, on the other hand we learn a lot about the way the Asians see football and we also keep a good eye on the development of local talents.“