Shinji Kagawa’s compelling performances in black and yellow came first, then came the magical nights in the UEFA Champions League over the past two seasons: Borussia Dortmund have played themselves into the hearts of many fans all over the world, including Asia.
Just like in the 1990s when the Black and Yellows became immensely popular among Swiss schoolchildren due to Stéphane Chapuisat’s heroics, Borussia Dortmund are currently winning over new fans in Asia, with BVB’s Evonik Football School gaining popularity for some time now. In an effort to be closer to their new fans, the league and cup runners-up are now setting up a representative office in Singapore. "We are increasingly aware of a rapidly growing interest in BVB in Asia," says Carsten Cramer, Borussia Dortmund's Sales and Marketing Director.
The goal of the new location in Singapore is to reach out to existing and potential BVB fans in the region, nurture contact to local media and expand commercial partnerships. BVB’s new representative office is planned to open in time for the start of the new Champions League season in mid-September.