Coinbase becomes premium partner of Borussia Dortmund
Coinbase, the global crypto platform is expanding its partnership with Borussia Dortmund and will become a premium partner of BVB.
As part of the now extended partnership, which originally began in July 2022, Coinbase has already offered a crypto-education session for BVB employees, in which three dozen colleagues from various departments took part shortly before Christmas. They were informed about blockchain technology, the financial system and the market. The general public will be able to perceive the Coinbase brand not only through perimeter advertising and cam carpets in Dortmund's SIGNAL IDUNA PARK, but also through digital advertising and activations for and with BVB fans on social media and digital channels. A sweepstake competition taking place in February and March will offer VIP tickets to selected home matches as well as the chance to experience the black yellows home match against Union Berlin in April from a box.
Since its founding in 2012, Coinbase has built a platform providing easy access to a wide range of crypto products. Coinbase offers products for private investors, active traders, companies and institutional investors. In 2021, Coinbase received licences from the German Federal Financial Supervisory Authority (BaFin) for crypto custody and proprietary trading - limited to crypto assets and account units.
"The crypto world offers exciting opportunities, and it is important for us to work with a trustworthy partner in this promising field," says BVB Managing Director Carsten Cramer and emphasises: "The granting of the licence by 'BaFin' is the clear signal for us as BVB to now have such a partner at our side in a segment that is still very new and often confusing for non-insiders. We are therefore delighted about the expansion of our partnership with Coinbase as the responsible, secure and standards-compliant global platform for crypto trading."
"We are delighted to deepen our commitment to the German market and look forward to working with BVB. Coinbase with its crypto platform and Borussia Dortmund in the sporting arena both stand for innovation, trust and responsibility. We are very pleased to have a partner who believes in the crypto economy and is ready to shape the future with us," says Daniel Seifert, Vice President and Regional Managing Director, EMEA and Spokesperson for Germany. Borussia Dortmund is already working with several innovative companies to create successful Web3 use cases for BVB fans. The partnership with Coinbase thus represents a further step in this development.