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Infor and Borussia Dortmund enter into official partnership

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Infor, the provider of sector-specific cloud applications with a modern design, is now the new Business Software Partner of Bundesliga club Borussia Dortmund. BVB and Infor are planning a close cooperation in various business fields. To name but one example, Infor cloud solutions from the fields of marketing and customer relations management, business intelligence, asset management or finance could be deployed.

Carsten Cramer, Director of Sales and Marketing at Borussia Dortmund, said: "As an ambitious football club, Borussia Dortmund wants to be perfectly aligned behind the scenes too. Digital themes of the present and future play an important role in this process. To this end, we have found an internationally renowned partner in Infor."

Alongside a presence on the LED board at Signal Iduna Park – Germany's largest football stadium and the home of Borussia – the partnership includes digital advertising opportunities as well as extensive hospitality contingents.

For Infor, the software partnership with BVB is the first of its kind in professional football. Infor has long since been the official sponsor of Scuderia Ferrari in Formula One and only recently the company signed an agreement with the National Basketball Association (NBA) team Brooklyn Nets, whom it is now assisting with the digitisation of club operations. Then there's the Crusaders – the newly-crowned Super Rugby champions – who managed to achieve a 10 percent increase in ticket sales thanks to a modernisation initiative implemented by Infor.

"Our software has already supported thousands of companies and organisations around the world to equip themselves for the digital age. We feel honoured to be working alongside such a tradition-steeped and renowned club like Borussia Dortmund," said Jörg Jung, the Managing Director for Central and Eastern Europe at Infor.

The mediation of the partnership was managed by Lagardère Sports.

See for yourself in a video how the Crusaders, Super Rugby champions in 2016, strengthened their relationship with their fans with Infor CRM.

 

About Infor

Infor offers sector-specific cloud applications which enable companies to optimise their business processes. The provider employs some 16,000 staff and has more than 90,000 customers in over 170 countries. Find more information at www.infor.de.