ROWE MINERALÖLWERK GMBH has prematurely renewed the agreement to remain as Borussia Dortmund's Champion Partner until season 2021/22. This means that the lubricant manufacturer from Worms will benefit from a highly competitive package, which includes airtime on relevant TV advertising spaces and other media platforms.
At the start of the 2017/18 Bundesliga season, ROWE further expanded its involvement in professional football as the new BVB Champion Partner. The original three-year partnership has now been extended ahead of time.
ROWE's Director, Michael Zehe, said, "We believe in the sporting revamp that Borussia Dortmund has announced. Now we want to set an example with this contract extension. Our agreement is long-term and not dependent on one season. The cooperation that began last season has helped to increase awareness of the ROWE brand."
Dr. Alexandra Kohlmann, also Managing Director of ROWE added, "BVB stands for passion, determination and unconditional commitment. These are virtues with which ROWE also identifies itself. In order to further strengthen our brand internationally, we have now decided to extend the very cooperative partnership with BVB until 2022."
Carsten Cramer, BVB Managing Director for Sales & Marketing, explained, "We are pleased to continue to count on ROWE as a strong, long-term partner. The early contract renewal is a nice confirmation of a successfully established partnership."