Borussia Dortmund and Dortmund Stadtwerke AG (DSW21) have extended their cooperation prematurely until the end of the 2029/30 season. The focus is on two key issues: sustainable mobility around the home games in SIGNAL IDUNA PARK and the consistent support of women's sport.
Almost half of the 81,365 fans who usually fill the world's most beautiful football stadium down to the very last seat take public transport. That was the result of a large-scale survey of visitors to the Bundesliga home match against VfB Stuttgart in autumn 2022. Based on the total number of 1.7 million fans, that means around 800,000 used public transport in the 2022/23 season. The result is a significant reduction of 1,679 tons of harmful emissions.
This partnership for sustainable mobility is in many respects a blueprint for the Bundesliga. More than 30 years ago, DSW21 and BVB were the first to introduce the combo match and transport ticket for the VRR area. In the summer of 2021, they led the way once again: since then, a ticket to the match has been considered a ticket for a round trip throughout all of North Rhine-Westphalia. And in the future, there will be a combo ticket offered for all major Black and Yellow events in the stadium – for example for the season opening celebration and Christmas carol singing.
"In DSW21, the city of Dortmund and Borussia Dortmund have a reliable partner for modern and sustainable mobility," said Heike Heim, CEO of DSW21. "As a public transport company, we have just ignited the next stage of the shift in transport with the construction of our e-bus fleet." This will enable BVB fans to reach their destination in an even more climate-friendly manner on match days.
"We are pleased that DSW21, the parent company of the 21 Group, alongside DEW21, has decided to work with Borussia Dortmund in the long term. Climate protection and other sustainability goals are important to all three companies. Together, we can make a lot of difference in and for Dortmund," said BVB managing director Carsten Cramer. "Especially on the home match days, you can really feel that DSW21 sees itself as an integral part of the Black and Yellow football experience. Many of the drivers of the buses and trams that our fans take to games are themselves BVB supporters – and they show that too."
For DSW21, another issue is also particularly close to its heart: supporting and promoting women's and girls' sports at BVB. "The promotion of talented females in a professional context has been something I have been working on for many years. Women deserve strong support – for me, that goes both on and off the pitch," stressed Heike Heim. "That is why we are delighted that women's handball and football are also emphasised at BVB. In handball, the ladies are already playing at a high level domestically and in Europe. In football, we would like to accompany the Borussia girls on their journey there."
DSW21 were partners at the very start of the development of the women's football department – recently also clearly visible through the 21 logo on the sleeves of the two women's teams' kits and the advertising on the chest of the U17s' kit. DSW21 will also be one of two partners to present the handball event "Alle in die Halle" (Everyone in the hall). Two branded articulated buses are still operating on the Dortmund line network: one with motifs showing the women's handball team, and another with motifs showing the women's football team.