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BVB and Legends enter long-term partnership

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BVB and Legends, a global premium experiences company, announced today a new, long-term partnership focused on building an innovative eCommerce platform offering an enhanced, best-in-class global shopping experience for BVB fans.

“Partnering with Legends represents a significant milestone in our journey to offer the best possible eCommerce experience to our Borussia Dortmund fans worldwide. Legends’ international expertise in eCommerce and Marketing coupled with the possibility to use international fulfillment center to reduce shipping lead times and costs for fans worldwide were key factors in our decision to work with them,” said BVB Managing Director Carsten Cramer.

Legends’ global merchandise division will work closely with the BVB Merchandising, IT, and eCommerce teams to develop a more integrated, seamless international eCommerce experience with new and more comprehensive merchandise offerings for fans around the world to find their official Borussia Dortmund products. The team at Legends will also support BVB’s marketing focusing on sustainable growth in all international markets for the online shop.

“BVB is an iconic brand with one of the most passionate fan bases in football. Legends is proud to become part of the incredible black and yellow family to help deliver the ultimate online shopping experience for BVB fans globally,” said Nick von Doetinchem, Managing Director of Central Europe, Legends.