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Sony partner up with Borussia Dortmund

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Borussia Dortmund and the Sony Corporation are going into the 2023/2024 season as partners. The partnership will focus on the stadium experience in the stands and at home.

Thanks to the partnership with Sony, SIGNAL IDUNA PARK, home of BVB, will be equipped with TVs from the latest Sony BRAVIA XR range, among others, to ensure the best match experience at the stadium. The partnership also includes advertising on the hoardings for Sony's BRAVIA XR TVs and sound bars, as well as various promotions on BVB's online channels and with Sony's retail partners.

"Sony is the perfect partner for us because for many decades, the company has been able to develop high-quality products that enable users to experience emotional experiences – and emotions ultimately play perhaps the most important role in football," said BVB CEO Carsten Cramer. "We welcome Sony to our team and look forward to the presence of this strong brand inside SIGNAL IDUNA PARK, among other things with innovative TVs that further enhance the atmosphere at our unique stadium."

Cashback promotion for BVB season ticket holders

Sony's current TV and sound bar cashback promotion has been running since the end of September. Between 27 September and 12 November 2023, if you purchase a selected Sony TV, subwoofer and/or rear speaker from a participating retailer, you can get cash back after you have registered your product (possible no earlier than 4 weeks after purchase and before 31.12.2023). In addition to the cashback for the TV, customers can receive an additional cashback amount if they purchase a sound bar at the same time.

The partnership between Sony and Borussia Dortmund also offers a special highlight for all BVB season ticket holders: buy the Sony BRAVIA XR X90L and the Sony HT-A5000 between 17 and 24 October at selected retailers within a radius of 25 km around SIGNAL IDUNA PARK, and you will receive three times the cashback amount. Season ticket holders will receive the first part of the cashback via the usual product registration process and the additional cashback amounts x2 and x3 directly from the retailer upon purchase, simply by presenting their valid BVB season ticket.

All of the information about the promotion can be found here.