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BVB return as Presenting Sponsor for Times Square Youth Cup 2025
The Times Square Cup is the creation of national nonprofit organization Street Soccer USA, whose mission is to fight poverty and strengthen communities through soccer. The Times Square Cup is part of the Street Soccer USA Cup series, the premier 4v4 soccer competition in the country, and features high-paced, high-scoring matches on a pop-up soccer stadium with live DJs and announcing beginning from 9am in the morning to 10pm at night in the unparalleled setting of Times Square. The Street Soccer USA Cup Series celebrates the sport of soccer and supports the growth of soccer culture in the United States while raising funds and awareness for Street Soccer USA year-round programming that makes soccer accessible to the least served neighborhoods across the country.
“The Times Square Cup has become a signature moment on our global roadmap,” said Marc Lingenhoff, Managing Director of BVB Americas. “It is the perfect example of how BVB blends global ambition with local impact. Coming off of an exciting year for the club, from community activations to international competitions, our commitment to the U.S. market has never been stronger.” As part of the Youth Cup, players will be outfitted in the black and yellow colored uniforms of Borussia Dortmund and be treated to special appearances from mascot, EMMA Bee, and Borussia Dortmund player legend, Roman Weidenfeller.
“Times Square Cup is soccer at its most vibrant and inclusive,” said Lawrence Cann, Founder and President of Street Soccer USA. “We are proud to have this ongoing partnership with Borussia Dortmund. Together, we’re not only creating an iconic event, but also building pathways and opportunities for the next generation.”