Strategy and mission statement
Borussia Dortmund’s holistic sustainability strategy focuses on the environmental, social and governance dimensions and is derived from the corporate strategy, in which we commit to conducting our business activities and relationships in a sustainable manner and recognise sustainable development as a guiding principle at a global level.
Building on this, our understanding of responsibility is based on the interplay of three key levels: BVB as a socially embedded organisation, the interconnection between intrinsic motivation and external expectations, and a concrete strategic approach.
In concrete terms, this means that BVB’s overarching objective is to act in such a way that the needs of the present are met without compromising the opportunities of future generations. We report annually on our progress towards these goals and measures, and on how we measure this progress, in our Sustainability Statement, which has been formulated in accordance with the ESRS since the 24/25 season.
The latter is based on continuous improvement and brings together the following key areas of action into corresponding core objectives, through which we aim to generate substantial momentum and impact. To achieve these core objectives, sub-objectives and measures, together with key performance indicators, have been developed; these can be found in the annual sustainability statement, which is based on the ESRS.
Clearly defined and tangible principles of responsibility also underpin our work and self-image within society as a whole. Building on the commitment to social responsibility originally set out for us by Franz Jacobi, we carry this forward into the present day, breathe life into it and are committed to ensuring our own sustainability.
Our responsibility principles
We get people thinking.
We use the communicative power of the BVB community to draw attention to the important challenges of our time, create understanding and provide options for action. Some topics seem to be overwhelming – yet there are many of us. We can only shape a future worth living if we do it together. As one of the football clubs with the largest number of members in Europe, we use our reach to be a multiplier with a sense of perspective and courage for meaningful changes, to strengthen good impulses and – where necessary – to promote thinking.
We create opportunities for sustainable actions.
As the heart of regional football enthusiasm, we make many adjustments that enable or facilitate our members, fans and partners to act more consciously. In this way, we move from being doers to being enablers: Through joint initiatives and offerings, we are creating a framework in which we can actively participate with our stakeholders in solving ecological and social challenges and assume social responsibility.
We unite through culture.
At BVB, it’s not just about football. The feeling that members, fans and employees share during games – and beyond the stadium – unites us. The result is a community that sticks together “firmly and loyally”, that carries the mutual respect of “true love” and in which everyone feels a sense of belonging.
We tackle regional challenges with strong support.
Borussia Dortmund is inseparably linked to its city and has taken responsibility for the people in the region since its beginnings. As a socially active organization, BVB has always been aware of its special charisma and reach. The club’s own foundation “leuchte auf” bundles our commitment to tackle socially relevant challenges – particularly in helping children, young people, socially disadvantaged people as well as promoting exercise and sport.
We make a lasting impact that leaves a mark.
With great influence comes great responsibility. We are aware of this and act accordingly. We are convinced that we are fulfilling an important role in society. However, we also know that football clubs are not vital. As one of the leading clubs in Germany, it is our duty to make the best possible contribution to the future of sport whilst using innovative solutions and valuable partnerships – as quickly and as comprehensible as possible – to drive forward all essential and relevant sustainability issues. In concrete terms, this means: more climate protection in the stadium and in all our spheres of influence, equal and social interaction within our organization and in our value chain as well as acting and doing business responsibly. We use our unique network and our reach to initiate and implement positive changes at all levels.
