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BVB and ROBINSON Launch Regional Partnership in South Korea

Borussia Dortmund is thrilled to announce a new regional partnership with ROBINSON, Germany‘s leading brand for club holidays within the premium segment. As the “Official Regional Partner of Borussia Dortmund in South Korea,” ROBINSON and BVB are joining forces to inspire Korean fans and travelers – especially by showcasing ROBINSONS’s stunning resort in Vietnam, a favorite destination for Korean holidaymakers.

This partnership is built on a shared passion for creating unforgettable experiences. ROBINSON recognizes BVB’s deep roots in South Korea, strengthened by the club’s legendary Korean players such as Lee Young Pyo, Park JooHo, and Ji Dong Won. Together, BVB and ROBINSON are committed to bringing fans and guests in South Korea even closer to the action – both on and off the pitch.

By harnessing the power of digital channels, engaging with our Korean BVB legends, and developing unique experiences for our community, this partnership will set new standards for international collaboration. ROBINSON will also support the BVB International Academy by Park JooHo, helping to nurture the next generation of football talent and further connect with Korean fans.

Benedikt Scholz, Director Commercial Partnerships & International at Borussia Dortmund, says: “We are excited to welcome ROBINSON as our new regional partner in South Korea. Together, we share a vision of connecting people through passion, hospitality, and football. With the support of our Korean BVB legends and innovative digital initiatives, we look forward to creating unforgettable moments for our fans and ROBINSON’s guests alike.”

Borussia Dortmund and ROBINSON can’t wait to embark on this journey together – uniting two strong brands, celebrating friendship, and delivering extraordinary experiences to the vibrant Korean community.

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