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Borussia Dortmund Launches World Street Series
Free and open to the public, the Street Soccer USA LA Cup will bring together more than 300 youth ages 10–14, plus adult and corporate teams, for small-sided, high-intensity matches on custom-built courts in one of the country’s most iconic entertainment districts. The event will also feature a dedicated Youth Cup presented by BVB.
Organized by national nonprofit Street Soccer USA, whose mission is to fight poverty and strengthen communities through soccer, the LA Cup is more than a tournament. It fuses European soccer, urban soccer culture, and community impact at L.A. Live, reflecting shared values of competition, inclusion, and social purpose.
The BVB World Street Series builds on the success of four flagship Street Soccer USA x BVB events in New York City’s Times Square, which turned one of the world’s most famous squares into a temporary street soccer arena. With its next stop in Los Angeles, the series will continue to expand to addition cities worldwide—connecting BVB’s street soccer roots in Dortmund with local communities in major urban centers.
“Creating opportunies for kids to play in environments like this is a core pillar of our partnership with Street Soccer USA,” said Marc Lingenhoff, Managing Director of BVB Americas Inc. “L.A. Live becomes more than just an iconic venue – it turns into a stage where young people from Los Angeles can see themselves as part of the global game. Together with Street Soccer USA, and with the support of the LA Galaxy, we want to create moments that spark ambition, build confidence, and show that world-class soccer experiences don’t just happen on TV; they can happen in your neighborhood, with your community, right here in Los Angeles.”
“The Cup is a great opportunity to get our youth out and experience the game on a big stage with the support of partners and the community,” said Lawrence Cann, Founder and President of Street Soccer USA. “What began as a meaningful partnership with Borussia Dortmund has continued to grow over the last four years, and this event is an exciting next chapter. We’re proud to create spaces like this where soccer becomes a foundation and legacy for the Los Angeles community we serve.”
Throughout the day, par:cipants and spectators will experience a vibrant mix of competion, live entertainment, and community activations. The event will also feature a special appearance by BVB legend Patrick Owomoyela, who will be on-site to engage with fans, support the players, and represent the iconic Black & Yellow in Los Angeles.
As the Street Soccer USA LA Cup establishes itself as a flagship West Coast stop within the BVB World Street Series, BVB, Street Soccer USA, and the LA Galaxy aim to deepen local impact, celebrate soccer culture, and support underserved communities– one city at a time.
