Polestar x BVB - Arrival of the Star
Polestar and BVB. A journey to the stars unlike anything you have seen before.
From the 2025/26 season, Polestar joins Borussia Dortmund as Sleeve Partner and official Mobility Partner. This collaboration not only elevates brand presence but also highlights Polestar’s commitment to sustainable innovation. The Swedish premium automaker will showcase its cutting-edge, fully electric vehicles as a centerpiece of the partnership activation.
- About Borussia Dortmund
- TV relevant assets
- Virtual advertising
- In-stadium partnership assets
- Hospitality
- Partner announcement
- Call-to-action
- Branded video ad
- Sponsored video format BVB
- Branded video format BVB
- Branded video format partner
- Partner reference cases
- Events & activations with BVB protagonists
- BVB fan experiences
- Employer branding
- International activities
- BVB women's football
- BVB youth
- BVB Evonik football academy
- BVB eFootball
About Borussia Dortmund
Football that hits different.
BVB or Nothing. No Matter What.
Made by BVB fans for all BVB fans: This is Dortmund!
Unique fan choreography at the world's most beautiful stadium
TV relevant assets
TV LED 'Premium 360': example TV footage
TV LED 'Powerpack': example TV footage
TV LED 'Multi": example TV footage
3D cam carpets
Media backdrops / press conferences
Media backdrops / pitch-side interviews & mixed-zone
Virtual advertising
Virtual Advertising at BVB: quad screen demo
In-stadium partnership assets
Crowd facing stadium LED "OFF 360" (no TV visibility)
Hospitality
Intense experiences at SIGNAL IDUNA PARK
Partner announcement
Vodafone becomes new Main Partner of Borussia Dortmund
10.3 Million Impressions in 24h: How Vodafone thrilled BVB Fans!
Polestar x BVB - Arrival of the Star
20 years of partnership: Evonik x BVB
Lenovo as AI Innovation Partner
Wilo as a sustainability partner: Scoring for Sustainability Spot
Borussia Dortmund joins eFootball™ by Konami
MSport x Borussia Dortmund: Close Regional Partnership for Africa
Call-to-action
Call-to-action video: ESET social media fan contest
TPlus Regional Partner - Raffle
Branded video ad
Evonik - #TheExtraMile
Eurowings - Our new arrival in black&yellow
Eurowings - Making Of: The New Team Airbus
DSW 21 - Football is always green
G-Star - Grab your poster
G-Star - Best Job Ever
bwin – Nobby's 09 Tips
Sponsored video format BVB
Inside Training
OWO - The Black & Yellow Show presented by Guess Jeans
Branded video format BVB
Who am I Challenge (BVB Edition) by TOPPS
Branded video format partner
Serhou Guirassy on his goals, challenges and life in Europe
Erstma'n Käffken (Let's have a coffee first) by Melitta - with talkshow guest Mats Hummels
Partner reference cases
Social commitment with a corporate focus: The PAUL Donation from Wilo
Melitta Professional - Official Coffee Partner of BVB
Events & activations with BVB protagonists
PR event of Asia Tour sleeve partner ROWE with BVB legends in Malaysia
BVB players visit employees at the office of our Champion Partner ByBit in Singapore
BVB fan experiences
Unforgettable matchday experience made possible by Eurowings
3-day BVB fan experience enabled by EA Sports
The ultimate BVB fan weekend with H-Hotels
atlas MALOCHER CUP 2023
Employer branding
"Life Kinetics" session for your employees
International activities
BVB in the US: Explore the club's footprint and local fan culture
San Diego, Las Vegas, Chicago - "Hit the Road" | The Recap of the USA Tour 2023
Singapore, Malaysia and Vietnam - BVB on its Asia trip 2022
Full Recap Video of BVB Asia Tour 2022 from our Main International Sponsor Evonik
True Love - the BVB legends in Vietnam
Visit to the King | Dede, Großkreutz and Co. against the African Giants | BVB legends in Ghana
BVB women's football
BVB women celebrate championship & return to BVB's legacy stadium "Rote Erde"
BVB youth
"Simply a mega feeling!" | Inside the A-Youth Final | BVB U19
BVB Evonik football academy
The BVB Evonik Football Academy on tour in the U.S. powered by Evonik
Club Partnership - BVB X Buriram United Football Club
Off-site Football Camp for Kids hosted by BVB Evonik Football Academy & PUMA
10 years BVB Evonik Football Academy
BVB eFootball
FIFA Fan Tournament: Club Challenge powered by Sony Playstation & FIFA 20 (After Movie)
Champions League VLOG with Erné in England: ManCity vs. BVB
VLOG & Behind the scences in the context of a Bundesliga match day by Luisa & Ernè