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Borussia Dortmund extends partnership with TENWAYS

Borussia Dortmund and TENWAYS have extended their partnership. TENWAYS has been a partner of the club since 2023 – the global e-bike brand headquartered in Amsterdam is going into its third consecutive year as a BVB partner in 2025. 

Over the past two years, TENWAYS and BVB have worked together successfully. The partnership primarily included perimeter advertising, digital collaborations, and in-stadium promotions.

From now on, TENWAYS and BVB will go to market in a number of new ways with the aim of increasing fan engagement: For example, TENWAYS’s presence in SIGNAL IDUNA PARK, BVB Fanwelt and BVB fanshops will increase, as well as the company’s custom content on BVB’s social channels. Additionally, TENWAYS e-bikes will be used on the BVB training ground, and the company also receives an activation package as part of the season opening, including stadium promotions and perimeter advertising.

“We are pleased about the extension of the partnership and want to take our collaboration with TENWAYS to a new level in the third year. The e-bikes will be even more integrated into the BVB world in the future and will be more visible in the stadium, in the fan shops, and digitally,” says BVB Managing Director Carsten Cramer.

“We are proud to announce that we continue our collaboration with BVB, a partnership built on shared values and unwavering commitment to our communities. We both care deeply about our communities and are deeply engaged with them. Our bond with BVB is strong and resilient, enabling us to rely on each other through good times and bad,” says TENWAYS General Manager Amir Fazeli.

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