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GUESS JEANS becomes official partner of Borussia Dortmund

Borussia Dortmund and the global lifestyle brand GUESS JEANS announce their partnership. The cooperation centers on denim clothing, with GUESS JEANS supplying the professional team with a collection.

A central element of this collaboration is the partners‘ shared commitment to sustainability and social responsibility. Both Borussia Dortmund and GUESS JEANS attach importance to the implementation and further development of environmentally friendly production processes, as well as adherence to high social standards in their respective business activities. This shared value basis underpins the foundation of the partnership.

“We are very much looking forward to the partnership with GUESS JEANS”, says Benedikt Scholz, Director Internationalization & Commercial Partnerships. “GUESS JEANS is a globally recognized brand with a strong presence in both the German and American markets. This cooperation supports our goal of further strengthening Borussia Dortmund's global reach and brand image.”

Nicolai Marciano, Chief New Business and Development Officer at GUESS JEANS, adds: “The partnership with Borussia Dortmund provides GUESS JEANS with an excellent platform to present our brand in the context of one of the most prestigious football tournaments in the world. We are proud to equip the BVB team and share the club‘s values, particularly with regard to responsible corporate management. We see great potential in this collaboration and look forward to the tournament in the USA.”

It is an honor for GUESS JEANS to enter into strategic partnerships in Germany and align with a brand as storied as Borussia Dortmund. GUESS JEANS, as an American brand with 45 years of history, looks forward to hosting BVB during the tournament in the U.S. and welcoming them to home soil.

The partnership with GUESS JEANS underscores Borussia Dortmund's ambition to position itself not only athletically but also as a modern and relevant brand on a global level. Together, both partners aim to inspire fans worldwide by combining sports passion with sustainable fashion.

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