BVB announce partnership with football clubs in the US
Borussia Dortmund have entered into a partnership with US sides Cincinnati United (from Ohio) and La Roca (Utah). The cooperation is facilitated by PUMA, the official apparel and equipment supplier of the clubs.
This partnership is part of PUMA’s Total Club Concept (TCC) program, which seeks to join top PUMA teams in the United States with world-famous football clubs. The cooperation will include regular correspondence via newsletters to Cincinnati United & La Roca players and parents, training philosophies and drills for their coaches, annual training camps with BVB coaching staff as well as other activities and programmes.
To kick off the programme, a BVB delegation went on a US Tour and was able to visit both Cincinnati United & La Roca at their home facilities. BVB soccer school coaches Markus Pasdzior and Christian Diercks hosted training sessions at each club with their youth players and coaches. Players and their families had the opportunity to listen-in and get a behind-the-scenes understanding of the BVB training curriculum and club philosophy.