BVB to Present Street Soccer USA Youth Cup

The Times Square Cup is the creation of national nonprofit organization Street Soccer USA, whose mission is to fight poverty and strengthen communities through soccer. The Times Square Cup is part of the Street Soccer USA Cup series, the premier 4v4 soccer competition in the country, and features high-paced, high-scoring matches on a pop-up soccer stadium with live DJs and announcing beginning from 10am in the morning to 10pm at night in the unparalleled setting of Times Square. The Street Soccer USA Cup Series celebrates the sport of soccer and supports the growth of soccer culture in the United States while raising funds and awareness for Street Soccer USA year-round programming that makes soccer accessible to the least served neighborhoods across the country. 

The announcement marks the return of BVB’s involvement with Street Soccer USA after the first edition of the BVB Youth Cup on Times Square in 2022. Borussia Dortmund’s presenting partnership demonstrates the clubs’ commitment as leader in youth development and will enable players from Street Soccer USA’s social impact programs to compete in the inspirational celebration of the global game.

“We are incredibly excited to have the Times Square Cup return once again this year and to co-host the youth competition together with Street Soccer USA,” said Benedikt Scholz, Director of Internationalization & Commercial Partnerships of BVB. “Next to our Summer Tours in the United States, we want to create additional touchpoints for our fans to experience the black and yellow spirit. The beautiful game of soccer should be accessible to everyone around the globe and we hope to contribute to that vision through our grassroots & CSR efforts with Street Soccer USA.” As part of the Youth Cup, players will be outfitted in the black and yellow colored uniforms of Borussia Dortmund and be treated to special appearances from mascot, Emma Bee, and Borussia Dortmund player legend, Roman Weidenfeller. 

“Today, announcing the return of the Times Square Cup and Street Soccer USA Cup Series, is a signal of our ambition as an organization to play a major role in the future of soccer in the United States at the community level, celebrating and promoting our soccer culture, and most importantly ensuring that this great and beautiful game is available to everyone and can be a tool to fight poverty and strengthen our communities,” commented Street Soccer USA founder and president, Lawrence Cann.  

Teams and businesses wishing to play in the cup and to support Street Soccer USA’s mission can visit www.streetsoccerusa.org to sign up.